I’ve been dabbling in PPC (pay per click) marketing recently, and to be honest it’s pretty hit and miss. Some offers convert like crazy for a few days, others are DOA.
But one category that’s turning out to give a consistent return is porn, specifically free porn.
As we all know, porn makes the internet go round. The quest for increased bandwidth, multimedia websites, streaming video, webcams, ecommerce… it’s all been pioneered by the porn industry.
The reason? Because it can be outrageously profitable.
Think about it. What is the most successful type of marketing? The kind that plays on your emotions. People ultimately make choices based on their emotions, not on rationality. You’ll see emotive content on every advert on TV these days.
And what could be more emotional than porn? Let’s face it, it’s hardly an intellectual subject. Raw emotion dominates, at least for the first few minutes.
Even better than porn is free porn, because who in their right mind would turn that down?
So for the last week or so I’ve been promoting free porn, courtesy of cecash.com - they have an excellent CPA offer which pays $1.50 per email submit for a free magazine subscription. It’s an international offer too, so you can target loads of traffic.
But the porn industry is extremely competitive to say the least. So how can I get the traffic? Well PPC is easy and quick, but it can be bloody expensive. The trick is naturally to target keyphrases with low competition and funnel your traffic through a high-converting landing page.
Oh yeah, sounds easy doesn’t it. Well it turns out it is.
One thing I’ve found with free offers is that people don’t believe them. Why would you offer something for free unless there is a catch?
But! Make someone complete a task and offer the free product as a reward and they’ll feel like they’ve earnt it. It’s a very simple technique but one that really works.
So I’ve set up a series of polls asking people to vote on a subject. Then as a reward for voting they get presented with the free porn offer (this actually works with any industry, but particularly well with porn). I actually have a custom-developed poll script that can churn out a new poll in less than a minute, complete with Quality Score -optimised keyword content, which makes the whole process a breeze.
Now you can set up any kind of poll you like, it doesn’t need to be clever or special. It’s just a lever to help convert your traffic. One of my polls, for example, has a rather ambiguous picture of a section of female anatomy. The question is ‘Tits or Ass?’, and you have to guess which it is.
Once you’ve got a bunch of polls you just need to set up some PPC campaigns with appropriate keywords and watch the traffic come in.
One thing I like to do to improve email confirms is to iframe the CPA offer underneath a section of my own text explaining exactly what the user needs to do. So rather than say ‘Submit your email below for free porn’, I’ll say ‘Submit your email, click the confirmation link in the email you get sent, then log into the members area’. It helps to make it as simple as possible.
And that’s all there is to it. Free porn for them, a healthy profit for you. Just keep a damn close eye on your PPC campaigns, because profits can still be hit and miss.