Yes, it’s a month till Valentine’s Day; probably one of the most expensive ’special’ days of the year. And I’m planning on doing some exploitation.
I’ve been investigating mashups, as I’ve mentioned before. Last week I began to get to grips with Commission Junction’s developer API. It’s the flakiest, most frustrating piece of shit I’ve ever had to program with, but after days of sweat I managed to bodge together some code to grab all the products from my affiliated merchants.
Of course, it wasn’t even as easy as that. The CJ API keeps crapping out with Internal Server Errors and suchlike. You really don’t want to attract thousands of visitors only to show them zero products! I’ve therefore had to learn how to populate a local database with the product list to improve reliability. A couple of incidental benefits are of course that the app responds much faster and I’m able to perform more powerful searches.
Anyway, so now my merchant product lists are all saved, what can I do with them? Well anything really. But in this case I’ve decided to build a jewellery website, on account of Valentine’s Day being around the corner.
Interestingly, the domain name I bought, Buy Jewellery Online, turns out to have been active in one way or another for the last 5 years or so. It’s already got a Pagerank of 2, which isn’t spectacular, but should make it a lot easier to get search engine ranking once I start promoting it.
So how does the site work? Well at the moment it’s pretty simplistic. All it does is have a category list which grabs lists of products from pre-defined searches from the database, plus some basic click tracking. As I flesh it out I’ll probably develop such functionality as ‘popular products’, custom searches, links between similar items etc.
Next up comes the promotion, though. Obviously all the standard link-building applies, like using hubs (squidoo, hubpages), blogs (blogspot, ebay blogs) and social bookmarking (digg, delicious).
Choosing keywords to promote could be tricky. After all, Valentine’s Day is highly competitive. Fortunately there are such tools as GTrends Made Easy and Google’s Keyword Tool which should provide some insights.
After that’s all sorted out the money should start rolling in. I mean, 10% of a £4000 diamond ring would certainly be a nice commission…