I’ll be writing a proper article on this topic soon, but here’s a brief introduction to the topic of bluetooth marketing.
Most mobile phones these days are bluetooth enabled, meaning they can connect to ad-hoc short range wireless networks. Once a bluetooth connection has been established it becomes possible to transfer files from one device to another wirelessly.
With a laptop, a bluetooth dongle and appropriate software, you can go out into the world and transmit files to anyone in range (up to 100 metres).
Imagine going to MacDonalds and blasting out animated gif ads to all the kiddies’ mobile phones advertising a ringtone service. Or negotiating a deal with a local night club to send out ‘free drink’ ads to punters in the pub next door.
In the next article I’ll get into the details of how to set up your own bluespam equipment and how to get started with offline location-based advertising.