The thing about Facebook ads is that they’re a magnificent idea, but the reality leaves something to be desired.
The advantages are obvious. You can target people by demographics. Unlike, say, Google Adwords, you can target people by sex, age, marital status and so on. But the best factor is their Interests.
Think about this: I managed to advertise my Pink Stuff website to women who have announced to the world that they like pink! This is marvellous. You could not ask for a better audience.
The problem is that I spent around £8 in advertising and made £1.25 from one sale. And I’ve just wasted another £10 advertising pink digital cameras to women who like pink or photos - not a single sale.
I’ve also had an ad disapproved (after waiting half a day in moderation) because it used a redirect (so what?) and because it promoted spam (an email submit?) and requested personal details (in order to take a customer order!). The ad was for an ebook about improving your golf swing - I was advertising to men who like golf. It would have been excellent targeting, but Facebook’s anality won’t let me do it! Maybe a squeeze page instead?
So to my abrupt conclusion:
Facebook ads are a great idea, but they don’t work for me.
February 3rd, 2008 at 12:30 am
[…] Seeds of Growth | ideas to help small business grow wrote an interesting post today on The thing about Facebook AdsHere’s a quick excerptThe thing about Facebook ads is that they’re a magnificent idea, but the reality leaves something to be desired. The advantages are obvious. […]
February 3rd, 2008 at 3:12 pm
[…] on from what I wrote yesterday about Facebook ads, I came across a couple of videos about making money from Facebook […]