Jan 30

I’ve just created a ‘sprout‘.

A sprout is an embeddable flash object which can be created without using code - kind of like a Photoshop interface. Here’s an example of my sprout:


As you can see, it’s a feed of pink items for sale on eBay. All with my affiliate link of course. The nice thing is you can automatically publish your sprout to all the major social networks, like Myspace and Facebook.

If you can find something cool to make (cooler than pink things, I mean) and it goes viral, your money-making links could end up everywhere.

Jan 28

I’ve been signing up for dozens of webservices lately, and every time I give them my email address I feel a little smug.

I never worry who I give my email address to. And if I ever get spam I know exactly who sold my address. Plus I can click a button and never receive any more.

Want to know how?

The secret is a “Catch-All” email address.

A catch-all address is an inbox that receives all emails sent to a particular domain (e.g. anything@domain.com). Once you’ve set one up you can use an unlimited number of different email addresses when filling in forms online. For example, when applying for accounts at different websites you might use myspace@yourdomain.com or facebook@yourdomain.com

The beauty of this is threefold:

1) You don’t need to set up a new address before you use it - the catch-all will automatically receive anything sent to addresses ending in “@yourdomain.com”

2) If you start receiving spam emails sent to dodgywebsite@yourdomain.com you know exactly who sold your details, as you never used that particular address anywhere else.

3) Once an address has been compromised you can set up a simple rule so that anything being sent to that address is immediately deleted.


So how does one go about setting up a catch-all email address? Well you’ll need to own a domain name and you’ll need to be able to create email accounts for it. Fortunately webhosting packages with these minimal requirements are extremely cheap.Personally I use 1and1.co.uk for all my webhosting. There are other hosting providers, some may be better, some worse, but I’ve never had any problems with 1and1 so for this guide I’m recommending them.Unless you want a website or server package as well, you can simply sign up for an Instant Email package for just 69p a month. Yes, that’s 69 PENCE a month. For this you’ll get 5 email accounts with 2GB mailboxes each, virus protection, spam filters (not that you’ll need them!), auto-responders, 24/7 support and plenty more.

As well as the email package you’ll also need a domain name, which costs from as little as £1.99 a year. I spend more than that on beer every day…

Once your email package is set up and your domain name is registered you can setup your catch-all. I won’t go into tremendous detail here as step-by-step instructions are available from 1and1. Basically you just use the 1and1 Control Panel to create an email address called “*@yourdomain.com”. The asterisk acts as a wildcard, which matches any combination of letters or numbers.

That’s pretty much all there is to it. You can start using your magic new email address straight away. But there’s a couple more tricks I like to use which make this even more useful.

I’ve set up a subdomain for my catch-all. A subdomain is in the form “subdomain.yourdomain.com”. The problem with setting up a catch-all for you main domain name is that if you have a website called, for example, www.yourdomain.com, spammers will visit your site and attempt to send spam to commonly used email addresses such as mail@yourdomain.com, help@yourdomain.com, admin@yourdomain.com and so on. Obviously if you don’t have a catch-all you’ll never notice this, but using a catch-all in this case will pick up all these spam attempts. Furthermore, if the spammer doesn’t get a message back saying “This address does not exist” they’ll assume you’re receiving their spam. This is not ideal.

Thus I use the subdomain “mail.mydomain.com” for my catch-all, so all my email addresses that I hand out are in the form “anything@mail.mydomain.com”. This makes it far less likely for spambots to guess my various email addresses. Plus if I do start getting lots of spam I can simply delete the “mail” subdomain and use something else without spoiling my main domain name. The 1and1 Instant Email package comes with 5 subdomains included in the price.

My second trick is to forward my catch-all email to my Google GMail account. You can set up email forwarding from the 1and1 Control Panel at the same time as or after setting up your catch-all.

One advantage of this is that I can forward all my various email addresses, not just the catch-all, to gmail and view them all from the same account. The other advantage is that gmail has a very powerful filter system, so you can easily set up a filter to attach labels to emails coming in to a particular address, PLUS you can tell it to automatically delete emails being sent to a compromised address. This is extremely useful when using a catch-all, because as soon as you start getting spam sent to a particular address you can set it to send everything at that address into the trash - problem solved!

P.S. There are a couple of other similar ways of avoiding spam, both for free.

1) If you have a gmail account you can use email addresses in the form “yourname+anything@gmail.com” which will get sent straight to “yourname@gmail.com”. The problem with this method is that many website forms don’t accept the “+” character in email addresses, so it won’t work all the time.

2) You can use throwaway addresses at Mailinator.com. You can submit an address in the form “anything@mailinator.com”, then go to mailinator.com and login with that email address. The problem with this method is that anyone else can log in with that address, as there is no password. So if you want any privacy this is not suitable. Plus if you sign up to an important service you’ll have to remember your email address and keep signing in to check for updates and notices.

(P.S. Damn, this blog gets indexed quick. It’s been about 3 hours since I posted this article and already it’s 4th place on Google’s front page for how to automatically catch spam in gmail.)

Jan 27

Sweet! I’ve got BuyJewelleryOnline.com into 4th place on Google for the keyword valentine’s day necklaces, which I noticed by virtue of Google Analytics. And by doing a little searching of my own I’m number one for valentine’s day earrings!

It’s quite a relief actually, since the site had been doing pretty poorly in search engine rankings for the last couple of weeks. I think perhaps the last owner of the domain name may have adversely affected its pagerank, as it used to be one of those directory landing page sites with no value and some spammy backlinks.

I’ve been getting a fair bit of traffic from the social networks like digg, squidoo and scribd, but most of that is US traffic. I should probably make a US version of the site but it would be a lot of effort - trouble is my database has to be very broad because it’s hard to specify a datafeed with ‘jewellery’ as a keyword - it just doesn’t work for product names. Hence why there are still things like chainsaws in the UK site. I really should sort that out one day.

Jan 25

I don’t know whether anyone’s described this phenomenon before, but I’m choosing to call it ‘Meta-SEO’.

I came across this forum post about yet another way to make $100 a day by doing multiple article submissions on low competition keywords.

It’s a pointless waste of time, and you’ll see why if you read the thread. What amused me though was the effect of the publication of the original forum post on the search engine results for the example keyword.

Put simply, the example low-competition keyword was “Samsung LNT4661F 46 inch HDTV” - but because it’s low-competition, all the search results for that query end up pointing to half a dozen copies of the very article that mentions it.

So now anyone searching for that product will end up reading an article about how to make money from people searching for that product.

Hence, meta-SEO.

Jan 23

I’ve posted before about how much I love Gumtree. Several people have asked what I do to make money from it, so I’ve written up a guide explaining exactly how I do it.

This is a step-by-step guide which walks you through exactly what you need to do to earn about £600 a month from Gumtree. It’s written with beginners to Internet Marketing in mind, so those of you who are veterans will probably find it rather tedious (but then you could probably figure out your own method without my help anyway).

In the guide I explain how to register with an affiliate network, choose CPA offers, how to create an offer page, set up an autoresponder and post classified ads.

To download the guide in PDF format, just enter your email address in the form below and I’ll send you a link to the file right away.

Jan 22

What we need - those of us who create online stores and product comparison websites - is an open review database.

What do I mean by that? I’ll try to explain.

When I create an online store I have a database full of products. Let’s say TVs. My database contains all the details from the retailer, such as Name, Description, Price, Offer price, Picture, etc.

I can do a lot with that. I can display them nicely on my pages. I can rate them by how popular they are (how many clicks they receive).

All this is great, but it lacks a certain amount of user feedback. I might have thousands of products on my new site when I set it up, but there’s nothing to tell my customers what other people think about them.

So I could add functionality that lets people write a review of a particular product. Then others can see the review, rate it’s usefulness, add their own, and so on. Gradually my store gains value and trustworthiness in the eyes of its visitors as people contribute their reviews.

But I’m lazy and impatient. I want all my products to have customer reviews right now, as soon as I publish the website. I don’t want to start with nothing and wait around for the site to become popular.

What I need, just like the product feeds that give me my ‘inventory’, is a database of customer reviews.

The database would be hosted somewhere (somewhere big and reliable, ideally) and allow anyone with a website to interface with it and upload their own customers’ reviews of the products on their site. Likewise, it would allow anyone with a website to access a feed of existing reviews for their own products.

Now with TVs this would be easy. There are a finite number of TVs in existence, and many shopping comparison sites essentially display the same products. Would it not be useful to have a public (or semi-public) database of customer reviews which matched a review with a TV (either by the TV’s name or SKU or some reliable identifier)?

So now you could create an online shopping store with thousands of products and thousands of customer reviews, all ready to go live in a few minutes.

Of course, you say. TVs are easy. But what about obscure items like, I don’t know, dog blankets or chocolate kettles? Simple. As well as having an open feed to grab reviews from, the database can accept new reviews from any site capable of interfacing with it (as I mentioned). Sure, your chocolate kettle site might not have any reviews to grab initially, but once you’ve uploaded your customers’ reviews to the database they’re there for anyone else to use - so the next time you create a website with obscure products there’s a chance someone else has uploaded at least a few suitable reviews for you to grab.

Eventually, of course, if enough website owners use it, the database will grow to encompass every product on the market. And then your next website will come complete with instant trust.

So the only question left is, of course…

Who’s going to build it?

Jan 20

My word have I been busy. Well, no not really, but stuff has happened.

First of all I’ve got a snazzier theme, but that’s not really newsworthy so I’ll move on.

My autoblogs got deleted (all 20 of them). Probably because I was updating every two hours. If I can be bothered to restart them I’ll have to limit it to a couple of posts a day. Not that I was making any money, but they were good for linkjuice if nothing else.

BuySomethingPink.com is coming along reasonably well. It shows random pink stuff along with a list of categories, plus hilighted special offers. I have a separate db table for UK and US products, so my next task is to use IP geolocation to determine which set my visitors see.

The nice thing about the site is I’ve made it almost entirely modular. This means I can quickly replicate it for any type of product, for example screensavers.

Which brings me on to my next project: BitTorrent. I’ve previously released screensavers to the torrent community which change the user’s homepage to one of my own with google adsense search. This wasn’t terribly successful. My new variation is to carry on with the screensaver uploads but this time to pop up a window after installation with a page showing a list of more free screensavers, courtesy of screensavers.com - their affiliate program gives me $0.80 per install, so it should monetize much faster than my previous effort.

Of course, this all assumes I don’t end up watching TV or playing AOE III all week.

Jan 13

Been chatting with my good friend Mr Flower today on Skype about BuyJewelleryOnline.com and using datafeeds in niches. He seemed unimpressed that searching for chains, for example, returned such results as chainsaws and bicycle locks. I explained it was still a work in progress.

Anyway, he somehow managed to convince me that having a store full of coloured items was a good idea, and I ended up buying the domain name BuySomethingPink.com so now it looks like I’m going to be marketing to 12 year old girls and gay men (essentially the same demographic). How much farther can I fall?

Jan 11

So I’ve just had a look at the StomperNet SMARTS sales page for their new Social Marketing course.

It’s extremely hyped, but the lessons are genuine. Their techniques do work, but they’re not that astounding.

One thing I found particularly amusing is they appear to have left some ‘incriminating’ draft copy in their sales prose…

Looks like even the pros have to make up statistics to help their sales copy sometimes…

Jan 8

Yes, it’s a month till Valentine’s Day; probably one of the most expensive ’special’ days of the year. And I’m planning on doing some exploitation.

I’ve been investigating mashups, as I’ve mentioned before. Last week I began to get to grips with Commission Junction’s developer API. It’s the flakiest, most frustrating piece of shit I’ve ever had to program with, but after days of sweat I managed to bodge together some code to grab all the products from my affiliated merchants.

Of course, it wasn’t even as easy as that. The CJ API keeps crapping out with Internal Server Errors and suchlike. You really don’t want to attract thousands of visitors only to show them zero products! I’ve therefore had to learn how to populate a local database with the product list to improve reliability. A couple of incidental benefits are of course that the app responds much faster and I’m able to perform more powerful searches.

Anyway, so now my merchant product lists are all saved, what can I do with them? Well anything really. But in this case I’ve decided to build a jewellery website, on account of Valentine’s Day being around the corner.

Interestingly, the domain name I bought, Buy Jewellery Online, turns out to have been active in one way or another for the last 5 years or so. It’s already got a Pagerank of 2, which isn’t spectacular, but should make it a lot easier to get search engine ranking once I start promoting it.

So how does the site work? Well at the moment it’s pretty simplistic. All it does is have a category list which grabs lists of products from pre-defined searches from the database, plus some basic click tracking. As I flesh it out I’ll probably develop such functionality as ‘popular products’, custom searches, links between similar items etc.

Next up comes the promotion, though. Obviously all the standard link-building applies, like using hubs (squidoo, hubpages), blogs (blogspot, ebay blogs) and social bookmarking (digg, delicious).

Choosing keywords to promote could be tricky. After all, Valentine’s Day is highly competitive. Fortunately there are such tools as GTrends Made Easy and Google’s Keyword Tool which should provide some insights.

After that’s all sorted out the money should start rolling in. I mean, 10% of a £4000 diamond ring would certainly be a nice commission…

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